Selected work

Three products, one approach

Every organisation is different but hidden problems are universal.

Case Study 01

Antare: Compressing reality

When AI produces more signal than anyone can process, the design problem becomes editorial.

Case Study 02

Citrix: The hidden cost of good intentions

Behavioural science, organisational influence and an early experiment in sensitive Human-AI interaction.

Case Study 03

VMware: Designing outside the product

Poor conversion suggested we needed better premium features, but I looked elsewhere…

Field notes

Design in depth

The big stories above are fun to tell - but my day-to-day is spent stressing and obsessing over design affordances. It's not glamorous but you should see it.

Nine design should'ves from Antare's event card